all of us a year filled with light, health, warmth and joy.
And I'm here to remind you that yes, it's once again time to update the copyright statements on your website and blog.
Why bother with this? Updating your copyright statement:
- Boosts your search engine rankings
- Improves your online findability
- Informs readers, followers and others that you’re current and up to date
- Confirms you’re still actively engaged
- Demonstrates you diligently manage your online presence
It does something else as well. It indicates you're paying attention to and staying on top of little as well as big things. This sends a powerful message to readers, advertisers, supporters and yes, search engines.
Remember using specific dates in your copyright statement tends to improve your search engine rankings. Why? Some engines are designed to search for current dates (2015) rather than sweeping statements (copyrighted from 2010 to present). The general statement is easier and requires no additional attention, but it also does little to positively affect your online rankings.
Do it now, while you're thinking about it. Otherwise, it will get lost in the flurry of tasks that accompany this time of year.
Happy New Year one and all!
For more tips, tricks and tools, click here.