Hand knits have been popping up throughout TV land. This is
enjoyable, but frustrating.
Why? Because the camera rarely zooms in close enough to pinpoint the pattern, stitch combination, gauge and yarn type. It's exasperating.
The surge in TV land knits may in part be due to the Downton
Abbey series, which regularly includes characters traipsing about in a knit
hat, sweater or shawl, and explains why so many knitters are so passionate about the series. On Ravelry,
there are three Downton groups with thousands of members, and at
least 39 patterns named after characters or designed to emulate items from the
show. If the producers are as savvy as they seem to be, the official
Downton Abbey Book of Knitting Patterns is already in the works.
The hand knit phenomenon is alive and well in TV land on this side of
the pond, too.
In Blue Bloods, Police Commissioner Frank Reagan (played by Tom
Selleck) has an ever-growing wardrobe of shawl-collared Aran cardigans. I’ve
mentioned
the gray one before, and recently, he’s been sporting one in a
lovely camel shade. (You can see the gray cardigan
here.)
On Elementary, the hip US version
of Sherlock Holmes, Lucy Liu plays Watson. Since it’s winter, she wears a constant parade of scarves and hats. Are they hand knit? I don’t know, and for
some incomprehensible reason the show website doesn’t answer this crucial question.
Don’t TV executives understand
how vital these details are? Am I the only knitter with this strange obsession?
Earlier this week, I watched a a few moments of a show called … wait while I Google it … The
Middle. What was so riveting? One character was wearing an eyelet sweater with an interesting stitch pattern and construction.
As soon as the sweater disappeared from the screen, I clicked to a different
channel.
Are you paying attention,
TV executives? Because you’re missing several significant growth opportunities.
- Want more viewers? Dress characters in and decorate sets with interesting hand knit items.
- Want to drive traffic to your
websites? Add a section called “See the Hand Knits from Our Show.”
- Want to
generate more revenue? Sell the patterns for each hand knit item.
There, I’ve shared three highly profitable ideas. (And yes, if you implement these ideas, I expect to see a healthy commission check in my mailbox.)
Meanwhile, if it’s not too much to request, would you please ask the
cameraman to zoom in and linger on that lovely hand knit cardigan (scarf, shawl, hat, cowl,
sweater, afghan) … Thank you, it's much appreciated.
To read more about hand knits in TV land, click here.
UPDATE
Knitting Daily just released a special print and digital magazine issue,
The Unofficial Downton Abbey Knits, featuring 25 projects from a variety of knitwear designers. (October 2014)